Teaser fly-through video of the digital twin of the Death Wish Coffee Company Headquarters and showroom in Saratoga Springs, NY
Design Objective
Design and develop an immersive Metaverse virtual HQ and store for Death Wish Coffee Co. that provides DWC customers a “backstage pass” to explore and interact with the Death Wish Coffee Company, its Brand, Team and, most importantly, meet and bond with their fellow, over-caffeinated Death Wish Coffee power-drinkers and Brand Ambassadors.
Vsitors to the DWC Metaverse HQ can buy Death Wish Coffee and exclusive, personalized DWC merch and NFT collectibles.
Visitors will be able to explore and interact in a real time 3D “digital twin” of the Death Wish Coffee Co. signature HQ in Saratoga Springs, NY with their own personalized, avatars.
Visitors can examine and purchase all the popular DWC products from the real Death Wish store, as well as “Metaverse” exclusive NFT digital collectibles as they're fully immersed in the DWC Brand and vibe.
Attend DWC "Brewing Parties" with the DWC team to get "masterclass" tips on how to get the most out of your Death Wish Coffee.
Join the crowd and attend exclusive virtual "pop up" music shows with DWC sponsored artists from the metaverse stage of the Death Wish Coffee "Rec Room".
Digital Twin - DWC Showroom, Saratoga Springs NY
Main showroom/store - displaying current virtualized products & merch.
Visitors can teleport through the environment with controllers...
...browse the products, merch. and NFT collectible offerings...
...and inspect the virtual products and merch. and securely purchase them for "IRL" delivery.
Performance space concept for DWC in-store musical event "Metacasts" - pictured, DWC sponsored artist, Zak Wylde
Bridging the physical-to-digital divide with QR-Code stickered retail packaging...
...gives DWC customers an on-ramp to the DWC Metaverse environment, hosted content, experiences...
