Design Challenge
The challenge was to create a compelling 3D animated sales video for a robotics company that was going to market with a new line of picker robots aimed at the warehouse automation sector. The key narrative that the client wanted to stress in their campaign was that their robots weren't aimed at eliminating or replacing their customers' warehouse employees, but were actually going to bring them new opportunities to work collaboratively and symbiotically with their new robot assistants in improving loading dock productivity and efficiency. The challenge was to present the narrative without resorting to V.O. or text overlay, relying on the simple interaction of virtual human and the animated 3D robot.
